Projekt Renewable: Embodying Humber’s values for a sustainable future
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Projekt Renewable (Grimsby) aka PRG, launched in 2023, has quickly established itself as a pivotal force in the Humber region’s transition to a sustainable future.
Specialising in renewable energy, PRG was deeply involved in the recent Humber Place Brand launch, where it was the first organisation to be tested against the new brand filter.
The core values—Revolutionary, Resourceful, Real, and Remarkable— serve as a compass for PRG’s mission to inspire the next generation of energy experts.
Three months on from the launch event, Projekt Renewable continues to embody these values in transformative ways.
The organisation has proven to be a pioneering force in the region, not only showcasing Grimsby’s evolution from its fishing heritage to a hub of renewable energy, but also driving forward-thinking conversations about possibilities for the future.
By engaging younger generations through immersive experiences like the Plant + Paddle initiative, PRG is redefining what it means to be an industrial powerhouse in the 21st century.
This adaptability and resourcefulness demonstrate its commitment to reimagining educational and community engagement, ensuring that the benefits of renewable energy are both understood and accessible to all.
The organisation’s remarkable efforts are also being seen in its ground-breaking projects, such as the UK east coast’s first Wind Farm Boat Tour, which has opened new opportunities for local youth to engage with renewable energy in an unprecedented way.
Since the launch event, the feedback sought from the 300-strong audience has played a crucial role in shaping PRG’s strategies and operations.
In response to suggestions that their regional visibility should match the scale of their work, the team has intensified their marketing efforts, expanding PRG’s brand assets to include new social media tools, a brand kit of icons, and a soon-to-be-launched website.
This digital hub aims to mirror PRG’s physical community presence, allowing patrons and the public to engage more effectively with ongoing events and initiatives.
By offering a platform where people can register their interest, PRG is enhancing its ability to target and align with wider community projects.
Looking ahead, PRG is committed to extending its programme of activities, focusing on events designed to spark young people’s interest in the opportunities available within the region.
These efforts emphasise PRG’s proactiveness in continuing to align with the Humber brand values, ensuring that its work not only supports sustainable development but also fosters a new generation of environmentally conscious leaders.
As PRG continues to align with the Humber brand values, its contributions are not only shaping the region’s sustainable future but also setting a powerful example for other businesses. The commitment to these values is crucial in driving growth and innovation across the Humber, ensuring that the region remains at the forefront of the global shift towards renewable energy.