‘The secret’s out’: New recruitment campaign to attract healthcare talent
CAMPAIGN: East Yorkshhire aims to attract healthcare talent to the region
A new national recruitment campaign is being launched to attract the finest healthcare talent to Hull and the East Riding.
Under the banner, East Yorkshhire: ‘the secret’s out’, the new campaign will seek to attract more people to vital health and care roles roles in the region from across the country.
Through a microsite, social media, street advertising, mini-brochure, and a series of short films, the campaign will be “confident and slightly mischievous” in celebrating a “warm and wonderful, green and gorgeous, distinctive and diverse” region that is “well educated, well connected and almost ridiculously affordable”.
Ahead of the online launch tomorrow, John Skidmore, director of adults, health and customer services at East Riding Council, said: “Like most people who are lucky enough to live in this region, I happen to think that this place is something of a hidden gem. That’s why we have based our campaign around the stories of those people who came to work here, fell in love with it, and now want to let others in on the secret.
“We have always faced competition from major population centres for the best talent, but things are changing, heads are being turned and more and more people are looking at our region. This is the first time that every public sector organisation has got together to shout about our incredible patch, and I think we’re onto something.”
The campaign has the support of Hull City Council; East Riding Council; City Health Care Partnership CIC; Hull CCG; East Riding CCG; Hull University Teaching Hospitals NHS Trust; Humber Teaching NHS Foundation Trust; Humberside Fire and Rescue Service; Humberside Police; Yorkshire Ambulance Service; Hull York Medical School and the University of Hull.
It will feature those people who have come to live, work and play in the area from as far afield as Nigeria, Poland, India and the USA, as well as every corner of the UK.
‘THE SECRET’S OUT’: The new campaign is supported by numerous public sector partners
The campaign, which will share information about the region’s schools, housing, standard of living, and quality of life, is being backed by former Hull West and Hessle MP, Alan Johnson, who will be a keynote speaker at the launch event.
Mr Skidmore said: “As a former Health Secretary, who has become ‘one of us’, we are thrilled that he has agreed to support the campaign, and become an honorary ambassador, one of many who have come forward to share their incredible and varied stories.”
Clare Killingback, programme director for physiotherapy at the University of Hull, came to the region earlier this year from Bournemouth to start a physio department from scratch.
She said: “It was a once in a lifetime opportunity to have a blank slate. Everything has been brilliant. I’ve loved it.
“We couldn’t quite believe what we could get for our money. We were living in a one-bedroom flat in Dorset. Here, we have a fantastic house with a garden. I’m growing vegetables and my partner has got a music studio in the loft. It’s fabulous, but you do want to keep it a bit of a secret!”
SPEAKER: Chris Long, from Hull University Teaching Hospitals NHS Trust
Chris Long, chief executive at Hull University Teaching Hospitals NHS Trust, who will also speak at the event, said: “Many regions claim to have a unique identity, but I have honestly never known anywhere quite like Hull and East Yorkshire. It constantly offers so much in a charming, funny, understated, warm and welcoming way.
“Our trust alone has almost 10,000 employees from every corner of the UK, and over 80 nationalities. A shared experience for those new to the area is the quick transition from knowing little about it, to shouting about it from the rooftops. I really think this campaign captures that.
“It may go a little against the grain, but it’s about time we let people know just what we have here.”
East Yorkshhire: ‘the secret’s out’ will be streamed live on YouTube from 9am-10am tomorrow and can be viewed via: www.tinyurl.com/thesecretsout2020