Digital skills in the spotlight as Power Hour marks milestone

DRIVING THE DIGITAL ECONOMY: Mike Ellis of 43 Clicks North

By Rick Lyon, Co-Editor

A series of free business briefings set up to drive the development of the region’s digital economy is expecting another full house next week for its milestone tenth event.

Organisers of the Power Hour have again assembled a trio of digital marketing experts from top Yorkshire agencies who will present to the audience at Social in Hull on “Why Creative Matters”.

Will Slater, creative content specialist at host agency 43 Clicks North, will offer “Ten tips to improve your copy prised from the terrible claws of the Gruffalo”.

Josh Hedges, founder and director of another Hull-based agency beHuman, will speak to the theme of “Connecting the dots: How to maximise revenue, minimise ad costs and build brand equity with creative strategy.”

Samm King, paid social analyst at Leeds-based agency Journey Further, is expected to explore some quirky content ideas with “Storyselling to Storytelling: Centring the User in Social Creative”.

Power Hour was launched by 43 Clicks North as a post-pandemic quarterly event to present top tech talent from East Yorkshire alongside some of the key players from bigger cities. All eight sessions have taken place at Social in Humber Street, and have attracted audiences of around 100 people from digital agencies and their clients across a range of business sectors.

Mike Ellis, managing director of 43 Clicks North, said the event is doubly significant as the tenth Power Hour and as the latest to attract sponsorship, with Lexus Hull have agreed a partnership for the rest of 2024.

Mike said: “We’ve been building audiences ever since our first event and more recently we’ve been generating stronger interest from other business sectors. That’s really encouraging because it shows people outside our industry are increasingly aware of how we can help them, and that will help us drive the development of digital skills.”

• Power Hour will take place at Social, Humber Street, Hull, at midday on Friday May 3. To register free of charge click here. If the event is at capacity you can reserve a place on the waiting list by sending an email to john@43clicksnorth.co.uk