Digital agencies deliver regional event on creativity in advertising
Tom Berridge
By Simon Bristow
Creativity in advertising will come under the spotlight next month when key figures from three Yorkshire-based digital agencies join forces for an event which is attracting industry colleagues and clients from across the region.
Hull-based 43 Clicks North will host the seventh edition of its Power Hour at Social in Humber Street, Hull, on Friday, July 7 with the promise of a lunchtime feast of professional insight and pizza.
Speakers will include Tom Berridge, the firm’s head of paid media, plus Dave Ellis, co-founder of Leeds-based Everything’s Fine, and Callum Devine, co-founder of cbsocial in Middlesbrough.
Power Hour was launched by 43 Clicks North founder and managing director Mike Ellis as a post-pandemic initiative to put top tech talent from East Yorkshire alongside some of the key players from bigger cities.
Tom will pose the question “Is There Room For Creativity in PPC?” and will outline how he uses data creatively to solve problems for clients and maximise results.
Dave will discuss the work of his two-man remote design and motion studio that focuses on making things move, from explainer animations and social content to app demos and showreels.
Callum, who specialises in Facebook and social ads, sees creativity as key to success and client performance for his firm’s work in Meta advertising and content creation.
Mike said: “Numbers at Power Hour are increasing from one event to the next as we all work to bring together people from different agencies to build a digital community and develop skills in the sector across Yorkshire and the North.
“Demand for this event is higher than ever but that’s not surprising because creativity really counts when times are hard and budgets are tight, and we’ve got three speakers who all work in advertising and have that at the heart of their skill set.”
Power Hour takes place at Social, Humber Street, Hull, at 1pm on Friday, July 7 and is free to attend. You can book here.